Challenge: CTS wanted to stand out from the crowd while continuing to grow the brand and establish thought leadership within a competitive market. Solution: Aligned thought leadership content with timely event of the 2022 World Cup to reach audiences in a new way through themed social content, webinars, and prize incentives—capturing attention while reinforcing the brand’s industry authority. Responsibilities: Directed a 30-day multi-platform campaign including 16 themed posts, 4 thought-leadership articles, a live webinar, and an infographic. Oversaw creative production, messaging cohesion, and event logistics to maximize impact.