Challenge: Lawyer Stories had a strong Instagram following but plateaued in growth and sought additional ways to promote and connect with their audience across platforms. Solution: Develop marketing processes to align digital strategy and leverage online tools to manage assets and audience growth. This included a multi-platform content strategy, monthly newsletters, and a branded podcast. Responsibilities: Led rebranding initiatives including visual identity updates (logo, website, social), developed and launched a podcast and newsletter, and implemented streamlined marketing operations via Google Workspace, MailChimp CRM, and automation tools for inbound lead capture.