Challenge
The Lanier Law Firm had an existing social media presence but wanted to bolster their social platforms to generate more traffic and increase client inquiries.
Solution
Tapping into the personalities of attorneys and cases, I repurposed long-form videos into short-form clips for weekly social distribution, adding a human touch and boosting audience retention. This also included a refresh of the brand standards across channels, with a theme that is still used to this day.
Responsibilities
Owned content strategy, campaign planning, and execution. Led video editing and social reporting to align creative output with firm goals.
Results
• +10K New Followers Across Platforms • +30% New Client Inquiries • +350% Website Traffic
